From Father to Son: Rock Star’s Son models for his First Campaign
Scott Savage, son of Rick Savage – Def Leppard’s Bass Guitarist models for Project Presents’ first concept campaign, Leppard Lyrics.
Scott had already set his sight on a career in modelling when Projects Presents was still in its infancy. It was a serendipity moment when it became obvious that he should launch his modelling career showcasing clothing that celebrates his father’s band.
I’m really looking forward to modelling these clothes and would like to thank James, Craig and Fraser for giving me this opportunity. I can’t wait to get started…
The first campaign to be launched is the Black Light Project. Scott will be wearing UV-activated products which pay homage to 80s black light posters and to the bands’ most famous lyrics. This will be shot within Project Presents’ HQ, which is housed within a World War 1 Military Barracks located in the heart of Sheffield.
Following on from the first campaign, we will launch Legacy Lyrics our limited-edition project. This line is hand-finished, produced in limited numbers and supplied with bespoke packaging, which is artwork within itself. This will be shot on location within Def Leppard’s original rehearsal studios, Portland Works, Sheffield.
I’ve known James for a long time and his attention to quality, taste and workmanship is second to none. I know this will be reflected in the Leppard Lyrics clothing line. I’m also delighted that they have asked Scott to get on board with promoting this cool and exciting new brand…
Rick Savage – Def Leppard